Case Studies



ABC Montessori
The client brought Montessori concept to India. The challenge at that time was to influence the parents to accept the changing global pre-schooling concept. We built the campaign around “Learning for Life”, with emotional & educative approach of Maria Montessori. Other than the direct advertisement on the parents, we also prepared integrated marketing communication strategy and planned to develop their network Nation wide. Today ABC Montessori has a presence at more than 15 states across India.