Case Studies

 


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Fashion Technology Park
Fashion Technology Park was the first integrated park to facilitate the changing trend of Indian Fashion Design Industry. The agency’s work was to address three key target groups mainly Fashion Designers, Investors and End-users. We started with the campaign to evolve fashion design community through strong PR in the local media. During the first FTF (Fashion Technology Forum) it achieved the success by signing up with the key partners in the industry and later prepared a print campaign, “Putting India on World Fashion Map”. The success of the campaign was demonstrated by the brand awareness in the entire region.

In the second phase, when the real estate was going down in year 2007, we successfully strategized a campaign to attract the small investors. The campaign was successfully executed while achieving the revenue/sales target for FTP.



 

 
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